Your report has to address company performance under the subject strategy and whether the strategy has been effective in achieving company objectives. Your analysis of the strategy itself, and of how the company implemented it, presents guidance for future strategic planning. Objectives Your report on your company's marketing strategy has to start by providing background for your audience. A review of the objectives of the strategy and the context in which your company implemented it sets the stage for your evaluation of its effectiveness.
The Business Solutions division offers print and document solutions for small and medium businesses, large corporations and governments.
These include multi-functional printers, black and white and color office printers, large format printers, scanners, black and white and color production printers, as well as software to support these products. Lesser known Canon products include medical, optical and broadcast products, including ophthalmic and x-ray devices, broadcast lenses, semiconductors, digital microfilm scanners, and Handy Terminal Solutions.
Our 72, employees respect this ideal as we bring more pleasant working conditions to the office, a better quality of life to individuals, and greater productivity to industry through innovation in cameras, business machines, and optical products along with our dedication to customer satisfaction.
Year in and year out one of the top 10 companies receiving U. In addition to a recent incursion into the production of personal computers, Canon also manufactures and markets binoculars, calculators, electronic typewriters and word processors, and medical, broadcasting, and semiconductor equipment.
Early History The history of Canon dates back towhen a young gynecologist named Takeshi Mitarai worked with some technician friends to develop cameras; to do so they founded Precision Optical Instruments Laboratory in Roppongi, Minato-ku, Japan.
Their first major invention had applications that ranged far beyond the medical field. They named it the Kwanon, after a Buddhist figure representing mercy.
When Japan went to war with the United States, the Japanese economy was entirely given over to supporting the military. The company barely survived World War II. Another international breakthrough for Canon occurred in the early s, when news photographers covering the Korean War found that the best Japanese lenses were every bit as good as German lenses.
The export market began to open up, and Canon prospered throughout the decade. The company created a U. In Canon added an 8-millimeter movie camera to its product lines, and in it became the first company in the world to manufacture an 8-millimeter camera with a built-in zoom lens.
Diversified into Business Machines in the s By the early s Canon had become the dominant Japanese producer of middle-priced cameras, leaving the higher end of the market to Nikon. The company continued to grow, more than tripling in size between and In it ventured into business machines when it introduced the Canola electronic calculator, the first in the world to use the now-standard ten-key keypad.
In Canon and Texas Instruments produced the Pocketronic, the first all-electronic hand-held calculator. After entering the photocopier market in with the CanofaxCanon became an innovator in the field when it introduced its first plain-paper copier in Until that time Xerox had dominated the copier market with its own process, known as xerography.
This report covers the activities of domestic and foreign Nikon Group companies, centered on Nikon Corporation. In principle, the terms “the Company” and “Nikon Corporation” refer to Nikon Corporation, while “the Group” and “Nikon Group” refer to Nikon Corporation and its Group companies. Canon evaluates the revenue channels such as licensing, investment and strategic alliances/partnership and uses that as a market entry strategy with minimal risks. A firm choice of mode of entry to a market is central to the implementation of its international strategy (Pehrsson, ). Canon, seeking to become a truly excellent company that is admired and respected around the world, launched the medium-to-long-term Excellent Global Corporation Plan in and has successfully completed the first four phases of this plan.
Although it was a part of the spectacular overall penetration of the U. It also frittered away its technical advances by failing to exploit their sales potential before rivals could catch up to them. This problem affected its copier lines as well as its calculators.
In it developed the "liquid dry" copying system--so named because it uses plain paper and liquid developer but turns out dry copies--but doubted its own marketing strength and feared that competitors would infringe on its patents.
Therefore, instead of selling the system itself, it licensed the technology to other manufacturers, effectively wasting its earnings potential.Canon Corporation has been using corporate planning for 30 years, and one of the reasons for the excellent performance of the company is the quality of the strategies which were formulated through the corporate planning process.
or of the Group as would be provided by the full Annual Report and Financial Statements The full Annual Report and Financial Statements is available on our website vetconnexx.com or shareholders may obtain a printed copy, free of charge, on request to the Company. With a focus on its customers, the company continues to strengthen its existing businesses while building on new growth areas.
In , Canon Europe strengthened its sales channels and implemented proactive business strategies to enter such markets as mobile printing and cloud video management as a service.
Canon evaluates the revenue channels such as licensing, investment and strategic alliances/partnership and uses that as a market entry strategy with minimal risks.
A firm choice of mode of entry to a market is central to the implementation of its international strategy (Pehrsson, ). Jun 17, · Marketing Strategy of Canon - December 7th, Its headquarters are located in Ōta, Tokyo, Japan. anon is a manufacturer of business and consumer imaging products which includes printers, scanners, binoculars, compact digital cameras, film and digital SLR cameras, and lenses.
Canon, seeking to become a truly excellent company that is admired and respected around the world, launched the medium-to-long-term Excellent Global Corporation Plan in and has successfully completed the first four phases of this plan.