Personal selling refers to a set of activities directed at the attainment of marketing goals by establishing and maintaining direct buyer-seller relationships through personal communication. Personal selling has a unique place in the marketing communication mix.
Companies all over the world universally accepted this fact. The expenses on advertising are considered to be a profitable investment that reaps profits both in the long and short run. Businesses that keep on advertising regardless of rise or fall in the economic times get a competitive advantage over those that cut their ad budgets.
There are many benefits of advertising which include: Information to the customer. Advertisement about new products keeps the customer informed about the new developments in the industry.
They help to provide them information regarding the newly launched products. Takes care of customers. Advertising takes care of customers. It helps in holding on to the loyal customer, decreasing the number of lost customers and enlisting new customers.
Thus the overall effect of advertising is increase in the number of customers that will gradually become loyal to the product. Improves the sale of product. Advertising facilitates a noticeable increase in the sale of the product. It thus helps reduces per unit cost of the product and help the businesses to earn profits.
Alters the attitudes of people. An effectual advertisement results in a swift change in the attitudes and habits of the people.
In earlier days customers believed on the opinions of retailers, when making the purchases of products. With the rapid spread of media and advertising to every nook and corner of the world, people have become aware of the various products that are available in the same category and the freebees and benefits of purchasing them.
So the companies or manufacturers are able to communicate their message directly to the customers. Advertising is a complicated task and a lot of people are involved in the making of an advertisement. Research team, design team and many other people are required to make and deliver it.
So, advertisements generate employment for a lot of people. Advertising increases sales, employment and profits. The overall effect of all this is economic progress for the nation, or more broadly for the world as a whole.
Religious and moral benefits. Social and religious institutions use advertising for communicating their messages like messages of patriotism, faith, compassion tolerance, and charity toward needy, messages related to health and education. These educate people and guide better behavior.
Advertising through every medium offers some or the other benefits. But nowadays the most popular medium of advertisement is through television. Although the cost of advertising is quite high but the benefits in the long run balance the high cost associate to it.
So, companies should concentrate on advertising as an important medium to Share this:Advertising is a form of communication intended to persuade an audience to purchase products, ideals or services. While advertising can be seen as necessary for economic growth, it is not without social costs.
Scientific research on nonverbal communication and behavior began with the publication of Charles Darwin's The Expression of the Emotions in Man and vetconnexx.com that time, abundant research on the types, effects, and expressions of unspoken communication and vetconnexx.com://vetconnexx.com Research within librarian-selected research topics on Advertising and Public Relations from the Questia online library, including full-text online books, academic journals, magazines, newspapers and vetconnexx.com://vetconnexx.com · Marketing communications include advertising, direct marketing, public relations, and sales promotions.
IMC is a concept of bringing together separate aspects or elements of marketing and communication to consumers to buy their products or services as a whole as one vetconnexx.com /difference-between-imc-and-marketing.
Advertising is a form of communication used to influence individuals to purchase products or services or support political candidates or ideas. Frequently it communicates a message that includes the name of the product or service and how that product or service could potentially benefit the vetconnexx.com vetconnexx.com Definition.
The AANA Code of Ethics defines an advertising or marketing communication as: Advertising or Marketing Communications means: a. any material which is published or broadcast using any Medium or any activity which is undertaken by, or on behalf of an advertiser or marketer.