Does mass media reinforce sterotypes

The television show Star Trek whose episodes were first telecast from tofor example, was groundbreaking in its casting of actors of various ethnic and racial origins. An interracial kiss in one episode was censored.

Does mass media reinforce sterotypes

We are constantly bombarded by media in the form of commercials, billboards, and other advertisements blatantly telling us who we aught to be. Among all the information and misinformation present in the media, one particularly damaging representation is that of male and female roles.

This stereotypical female must rely on a male for support, and never attracts too much attention to herself unless in a negative light. People are constantly exposed to various forms of media. Possibly the greatest influence is the television. The television has become a central part of the American lifestyle.

It is an easily accessible, relaxing source of entertainment. People are constantly subject to the media, whether it be via television programs, newspapers, billboards, or other advertisements. All of this media, intentionally or not, subtly promotes certain beliefs and opinions.

This is especially true in children and young adults who are still searching for a personal identity. And the same beliefs that go in are often the same beliefs that come out.

As such, the susceptible mind of a child becomes a machine that spits out whatever information anyone, or anything puts in it.

Everything a person learns must come from something or someone else. With the media being such a prevalent influence in American households, children are extremely likely to pick up on the lifestyle depictions present in the entertainment they watch.

Children are not the only ones that pick up on stereotypes in the media. Women are to take a back seat in comparison to males. For example, Marie Barone from the television series Everybody Loves Raymond spends all her time caring for her son and ungrateful husband.

For example, Lucy of the classic series I love Lucy is consistently depicted in scenes in which her clumsy behavior results in over-dramatic failure which leads her to become panicked and helpless.

Does mass media reinforce sterotypes

The media also defines what a good and bad woman aught to be like. Women contrary to this description are seen as bad and rebellious. She is often viewed as masculine and unappealing to men. This concept of acceptable and unacceptable women is also reinforced in literature. These contrasting descriptions correspond to the respective good and bad characteristics of women, usually linked to a happy or miserable woman.

The queen on the other hand, having the bad characteristics of women, was unattractive and lacking of any feminine appeal. This contrasting presentation encourages young women to either act a certain way, or live as miserable crones.

The media presents two lifestyle choices for women by glorifying a good, obedient woman and making the bad, disobedient woman miserable and horrid.

This image is embedded in the mind and helps a person decide how they should be. Men are often portrayed as commanding and authoritative. They have no fear, and never show any weakness. The most extreme example of this stereotype are Saturday morning cartoon superheroes such as Superman, Batman, and Spiderman; super-powered men fighting for justice and the safety of a helpless community.

Men are the decision makers and leaders.Stereotypes In the Media Stereotypes play an important role in today's society and particularly in Propaganda. According to the Webster's Dictionary stereotyping is defined as a fixed conventional notion or conception of an individual or group of people, heldby a number of people.

When the mass media engage in stereotyping, misleading representations concerning members from diverse cultural groups are confirmed. In this essay, a broad range of texts will be used to examine the ways in which the mass media construct and reinforce social stereotypes around gender, ethnicity and age, as well as how the media shape one's 4/5(6).

Media messages reinforce some gender stereotypes while breaking others, UD researcher says. Contact: Ginger Pinholster () , [email protected] Similarly, the mass media construct and reinforce social stereotypes around ethnicity, particularly through their stereotypical images and portrayal of ethnic groups performing certain roles in society.

The mass media reinforce images of the aged through stereotyping, which inevitably engender fear among the elderly, labelling them as ‘sick’ or ‘too old’ for certain things.

In many cases, older men are seen to have power, whereas older women as seen as weak. The mass media is certainly aware of its vast power to shape popular ideas, opinions and attitudes.

They should become equally cognizant of their role as a mechanism of social change for the.

Gender Roles in Media | HuffPost