We reveal 12 steps to improve the letters you send out to customers. If you really want to show that you value a customer, use their name.
Here are important tips for writing a thank you letter to your customer, complete with sample thank you letters to help you show your customer how much you appreciate them. Cashiers thank customers for stopping by the store. Pilots thank customers for flying with them. And websites thank customers for their purchase.
We thank each other for holding the elevator, for commenting on our photos on social media, and for giving us gifts. Saying thank you is so integrated into our society, that any degree of positive action often warrants some sort of thanks.
The reason behind our social obsession with thanking each other is the same reason why thanking your customer pays off: The rule of reciprocation is simple. When someone does something nice for us, we are programmed to want to return the favor. If someone invites us to a party, we feel obliged to invite them to one of ours.
If someone holds the elevator for us, we feel obliged to say thank you, and perhaps even hold the door on the way out. And, if a company takes the time to thank and nurture its relationship with us, we feel compelled to return the favor in how we spend our money. The Psychology of Persuasion, explores the rule of reciprocation as a behavioral motivator.
This psychological phenomenon is what planted the seeds of trade, financial transactions, and modern business. Thank you letters are an important part of making your customers feel valued, and letting them know how much you appreciate them. They are an inexpensive way to increase sales, return on investment ROIand customer retention.
Here are some things to consider before your pen hits the paper: Who is your audience? Consider who is on the receiving end of your letter in other words, who is your customer? Are they a business or a person? A loyal customer or one who has just joined the family? Are you writing to one special customer or many?
What are you thanking them for? Consider the content of your letter. Have they recently made a purchase from you? Did they give you feedback on an important issue? Did they contact your company for support?
How are you going to thank them? Consider the format of your thank you letter to the customer. Are you going to handwrite your letter or type it up?
Is it going to go on paper, or in a card? Will it be a letter per se, or more of a thank you note? Is it appropriate to send an additional token of your appreciation along with the letter a discount, a fruit basket, etc.
Be sure to consider what information you have available from your customer when deciding this. For example, if you only have an email address, you may have to stick with a thank you email although we recommend choosing good old snail mail whenever possible!
You might also want to consider time as a factor. Be Timely Customers value timely action, which is why the sooner you send your thank you letter, the better. A quickly sent thank you letter says that even though you are a busy person, you can take time out of your day to make your customer a priority.
It also ensures that your customer will actually remember the conversation or action that you are thanking them for. When you send a thank you note promptly after an interaction, details of the exchange will still be fresh in your mind.Tips for Writing a Thank You Letter to Your Customer.
When writing a thank you letter to a customer, be sure to do the following: Be Timely. Customers value timely action, which is why the sooner you send your thank you letter, the better.
Dear Valued Customer – How Not To Write Customer Service Letters 15 August, / 1 Comment / in 5 Relationship Development, Screw-ups / by Rebecca Caroe Estimated reading time: 2 min.
Wondering how to write a mass letter or email to your customers? Mass letters and emails should use the appropriate salutation (or greeting).
Your mass communication to customers should be catered to your customer base, make them feel included, use personality and incorporate correct grammar. A Letter to our Valued Customers. April 7, Trustwave today announced a new strategic investor that will bolster our ability to expand, grow and continue delivering industry-leading managed security services and technologies that help you fight cybercrime, protect data and reduce security risk.
Customer Thank You Letters To Improve Business Relationships. Sending Customer thank you letters can give you a real advantage over your competitors. These days, consumers routinely receive automated voice mail and email messages from the businesses who serve them. Most of . Aug 19, · Address the customer by name.
Begin your letter with a greeting that includes the customer's name. Make sure the customer's name is spelled correctly. The letter will lose some sincerity if the customer's name is spelled wrong. Start the letter by saying "Dear" followed by the customer's first name%(10).