Marketing strategies mix for cement

Posted in Products, Total Reads: UltraTech Cement is one of the leading cement companies in India. This gives an insight in the product strategy in the marketing mix of UltraTech Cement. It is the largest exporter of cement clinker and the Portland blast furnace slag cement has better concrete workability, easier finish ability, lighter colour, and flexural strength.

Marketing strategies mix for cement

JK Cement is one the largest cement manufacturer based out of India. The production capacity has increased from 0. JK Cement uses its superior quality limestone obtained from Rajasthan in its production which assures a product of high quality which would have an appropriate color, setting time, weight, particle size and stability.

Marketing Mix of JK Cement analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion). JK Cement marketing mix explains the business & marketing strategies of the brand. Karl Watson Jr.: Cement is a powder made from limestone and other ingredients, used in the production of concrete and masonry. It is produced in enormous, capital-intensive plants involving sophisticated technology. Ready-mix concrete is a downstream product. Marketing Mix of JK Cement analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the JK Cement marketing strategy. The article elaborates the pricing, advertising & distribution strategies used by the company.

Following is the product portfolio in its marketing mix that is offered to customers: JK Cement benchmarks its prices based on competition offering.

Since there are many players in the market for the cement manufacturing in India, it has to smartly price its products. Before deciding on a price for its product, JK Cement performs a rigorous market survey and analyses the other competitors, what similar products they offer, at what price it is offered and the points of differentiation between their cement and the rival manufacturer.

Market researchers are hired to evaluate the market conditions. After making the estimation of its fixed and variable costs, it comes to a conclusion and set its price marginally lower than its competitors.

Since JK Cement has not penetrated the Indian Market that well and has plants only in two states, it should aim at gaining a market share by attracting the customers with their competitive pricing to survive in the marketplace.

JK Cement is one of the leading cement manufacturers in the Northern India but it still has to penetrate into the rest of the country.

It has only two major plants in the country and it needs to venture into other regions to capture the market and penetrate further, which would help in gaining market share.

E in September to reach out to the nearby countries. North India stands to be the major market for grey cement and white cement sells majorly outside the countries in the Asian and African countries. Distribution of the cement usually takes place within and outside India through an extensive distribution network which consists of handling agents, regional offices, and various retail outlets throughout the country.

Grey cement is usually sold through sales offices and feeder depots in the northern region, and white cement is distributed through regional offices and feeder depots. The cement is generally distributed either by railways or roadways.

JK Cement is a well-known cement brand and amongst the largest manufacturers of grey and white cement.

Marketing Strategies Mix for Cement Essay – Free Papers and Essays Examples

But it also has many competitors and it needs to gain market share in order to stay in the competition. It has launched many marketing strategies, advertisement campaigns in the TV, print, electronic and social media.

These ads are showcased on other channels also such as Online, Newspapers, billboards etc. It has planned to tap a new market and gain from the expansion.Introductory text classifying the cement industry, developing background for research in the area of cement marketing. The article comes out as transition for discussion of the rivalry measurement.

Identifying Target Market

marketing strategies on consumers’ satisfaction in Calabar. To this end, the survey research design was respondents consisting of customers and staff of United Cement. Here is the Marketing Mix of UltraTech cement which started in the year and has been able to emerge as the biggest cement manufacturing UltraTech products are characterised by reliability, strength, and innovation.

The product entered the .

Marketing strategies mix for cement

MARKETING STRATEGIES AND CONSUMERS’ SATISFACTION OF CEMENT PRODUCTS IN CALABAR, NIGERIA Ezekiel Tom Ebitu Department of Marketing, University of Calabar, P.M.B. , Cross Rivers State, Nigeria Cement marketing mix strategy of United Cement Company has no significant effect on.

Concrete Marketing Strategies |

The marketing mix in marketing strategy: Product, Price, Place and Promotion The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market.

It consists of everything that a company can do to influence demand for its product.

Cemex's communication strategy involves developing an integrative mix of a number of different tools at your disposal, while keeping in mind the needs and characteristics of the target cement market(s).

Concrete Marketing Strategies |