Whether it is a site used to sell products or services or one that caters to members or followers only, designing the site and creating content that keeps your visitors returning requires considerable commitment and effort. While the Internet provides an excellent venue for doing business, providing information and facilitating communication, it also creates numerous privacy concerns for those that visit websites. The Internet provides access to almost any type of product, service or information imaginable, and the bounds of the Web are virtually limitless.
February 21, State Department receives several million cables a year, and while most deal with mundane administrative matters, several hundred thousand report on political and economic developments. The secretary of state reads just a handful of these, and assistant secretaries read a small portion of the cables from their geographic regions.
How to have your cables read? Here are a few key guidelines. Some I followed myself as an ambassador. And as WikiLeaks has revealed, my fellow diplomats have adopted their own strategies for getting noticed.
The cables show that the United States has a superb diplomatic service consisting of knowledgeable and literate realists.
The WikiLeaks cables show U. But the easiest antidote to clientitis is an unflattering comment about the character or motives of a local figure, and the WikiLeaks cables are full of these.
A spoonful of Ukrainian nurse helps the cable go down. One week after arriving in Zagreb inI edited a cable my staff prepared describing how the Serbian decision to cut the natural gas pipeline into besieged Sarajevo made a cholera epidemic likely, as Sarajevans could no longer boil their water.
I decided to spice up a grim but dry message by including a macabre joke then circulating in the city: At least in Auschwitz they had gas. Accuracy is at a premium except about the home team.
In the summer ofKarzai became unhinged in a meeting with Richard Holbrooke because he suspected — rightly — that Holbrooke wanted an honest count of the votes in the just-concluded Afghan presidential election.
Four days later, in an Aug. With posts all over the world, the State Department covers events that the media today do not. Deposed Tunisian President Zine el-Abidine Ben Ali and his family turned out to be world-class kleptocrats, but readers of the New York Times would not have known this and consequently could not have anticipated the rapid events that led to his overthrow.
The analytical reporting in the cables on Afghanistan is far superior to the daily media coverage, and far more careful. The State Department cables have attracted far more attention than a comparably large number of battlefield Pentagon reports that WikiLeaks released a few months earlier.
The State Department cables are easy to read, while the Pentagon cables are full of jargon and acronyms.
If you want your message read, use simple declarative sentences, put your main points up front, and, above all, be brief.
When it really comes down to it, not all information needs to be shared. Galbraith is a former U.Writing a Policy Brief STEP TWO A policy brief must be easy to read.
Structure is important to get right.
Ensure that everything the reader really needs to know is on the first page. The length of a policy brief can vary depending on the discipline and content. A policy brief can be 1, 2 or 4 pages but no longer. What is a policy brief? •A short document that presents the findings and recommendations of a research project to a non-specialized audience •A medium for exploring an issue and distilling lessons learned from the research •A vehicle for providing policy advice.
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How to Write a Health Policy Brief Shale L. Wong, MD, MSPH, and Larry A. Green, MD University of Colorado School of Medicine Andrew W. Bazemore, MD, MPH.
A good marketing brief can be the difference between success and failure. It can be used for internal use within your company or external use to share with outside resources such as your ad agency, copywriters or graphic designers.
A business brief is a document used to promote goods and services to customers and clients, increase profits, provide solutions to industry problems or increase consumer awareness of business.